AI visibility tools track how your brand appears in AI-generated answers from ChatGPT, Google AI Mode, Perplexity, and similar platforms.
They show where you're mentioned, where competitors outrank you, and which content gaps to close.
Choosing the right one helps you avoid common pitfalls, like data overload, misleading signals, or investing in tools that don’t match your team’s goals, scale, or ability to act.
This guide covers 8 AI visibility tools tested against real AI search workflows—ranked by use case so you can quickly match the right tool to your team size, budget, and execution needs.
The Top AI Visibility Tools: In a Nutshell
| Tool | Best for | Team size | Choose if… | Skip if… |
| Actionable AI visibility + SEO workflows | Small businesses and mid-market firms | You want clear AI visibility insights you can act on across content and SEO in one place | You need deep, enterprise-level segmentation | |
| Enterprise AI visibility at scale | Enterprise | You manage multiple brands, regions, or product lines and need granular, automated reporting | You’re a small team or don’t need that level of complexity | |
| Foundational AI visibility tracking | Small teams, agencies | You want simple tracking and alerts without a heavy setup | You need advanced analytics or execution workflows | |
| Analyst-led AI visibility analysis | Enterprise | You have analyst-driven workflows and want raw data, APIs, and near real-time monitoring | You’re looking for out-of-the-box recommendations and simplicity | |
| AI visibility + content execution | Small content teams | You want to spot AI search gaps and publish AI-optimized content fast | You need deep competitive or technical LLM analysis | |
| Affordable AI monitoring | Freelancers, small teams | You want a low-cost way to monitor AI mentions and citations | You need to track and grow AI visibility at scale | |
| Technical SEO for large sites | Enterprise SEO teams | You manage large, complex sites where crawlability and bot behavior matter | Your focus is on content strategy rather than technical SEO | |
| Growth teams linking visibility to traffic | Mid-market | You want to connect AI visibility data to traffic and content performance | You need a lightweight or budget-friendly tool |
Let’s look at each of them in detail.
1. Semrush AI Visibility Toolkit: Best for Actionable Insights and Full Search Coverage
- This tool is a good fit: You want strategic AI visibility insights you can act on quickly
- It’s less suited if: You need deep enterprise segmentation and complex automation
Semrush's AI visibility toolkit analyzes how your brand appears across ChatGPT, Google AI Overviews, and other AI platforms—then surfaces actionable recommendations to close visibility gaps and outperform competitors.
First, assess your overall AI visibility and key metrics like mentions, citations, high-performing topics and prompts, etc.—and filter this data by AI platform and location.
Then, stack up your performance against competitors of your choice and find topics, prompts, and sources where your rivals outpace you.
One of its strengths is how quickly it surfaces actionable insights you can apply.
For example, you can:
- Explore topic and prompt opportunities to guide new content
- See which pages get cited and update them to strengthen the brand narrative
- Identify high-performing topics to double down on what's working
- Get recommendations for website and messaging based on AI brand sentiment
- Find real technical fixes to make your site more accessible to LLMs
Top Features
- Prompt research: Think of this like keyword research for AI. Find AI search topics with high search volume, analyze their difficulty, understand user intent, and find untapped opportunities
- Competitor research: Analyze how AI platforms position your competitors compared to your brand and uncover opportunities to improve visibility
- AI site audit: Make your website fully accessible to LLMs and check for technical issues that might prevent bots from crawling your content
- Prompt tracking: Monitor your brand’s visibility for high-volume and specific prompts and act quickly if you spot any sudden drops
- Brand performance and AI sentiment: Understand the public sentiment about your brand vs. competitors and find strategic recommendations to improve your AI share of voice
Tip: Combine the AI visibility toolkit with other Semrush AI features—e.g., optimize your content for LLMs with Content Toolkit and get more AI citations with AI PR Toolkit.
What Makes It Special
- Your entire workflow is covered—from finding AI prompt ideas and tracking visibility to analyzing competitors, monitoring brand perception, and following targeted rankings.
- With Semrush One, you can see the complete picture of your organic presence across Google’s SERPs and AI features, and AI search platforms with data on AI prompts, mentions, keywords, backlinks, citations, and more
- The tool generates actionable business, product, and marketing recommendations based on LLM data to help you improve your AI visibility
Pricing
The AI Visibility Toolkit costs $99/month.
You can also explore Semrush One (AI visibility + SEO toolkit) with a seven-day free trial and pick the plan that fits your needs:
- Starter ($199/month): AI visibility across 5+ platforms, 50 tracked prompts and 500 keywords, competitor insights, AI brand sentiment, and AI-readiness site audit, 140+ countries, and 17 languages
- Pro+ ($299/month): Adds historical data, content optimization, 100 tracked prompts and 1,500 keywords, and multi-location tracking
- Advanced ($549/month): Adds share of voice, API, and MCP access, 200 tracked prompts and 5,000 keywords, and migration support from third-party tools
2. Semrush AIO: Best for Enterprise Teams and Automation
Semrush AIO is an enterprise-grade AI visibility platform for teams managing multiple brands, markets, or product lines across global regions.
It tracks AI visibility at the level most enterprise tools can't reach: by product, persona, region, and category—so you can see how your brand surfaces in each segment.
The platform shows the source-level signals shaping AI answers—which publications drive competitor visibility, what narrative themes emerge by region, and which comparison angles LLMs favor.
It then provides automated recommendations on what to fix next.
Top Features
- One of the largest prompt databases: Access 213M+ relevant LLM prompts globally, including 90M+ US prompts, 36M+ brand prompts, and 29M+ ChatGPT prompts—plus traffic logs, authority signals, and SEO data
- Granular tracking: Monitor visibility, mentions, sentiment, and citations across products, brands, regions, markets, and languages
- Wide platform coverage: Track across ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity, Claude, MS Copilot, Grok, Deepseek
- Real-time competitor benchmarking: Follow rivals in real-time, compare visibility and positioning, and detect competitor moves as they happen
- AI shopping visibility: Track how your products appear in ChatGPT's shopping ecosystem, including positioning, pricing, and attribute comparisons
What Makes It Special
- Source-level intelligence shows which publications, narratives, and signals shape AI answers in your category—so you know what's driving visibility, not just the raw metrics
- Full API access and integrations with GA4 and Adobe Analytics let you connect AI visibility to traffic and revenue, and automate reporting across your existing systems
- Tracking across audience segments, regions, and product lines catches visibility shifts before they hit your pipeline—with prioritized recommendations on what to fix next
Pricing
- Custom enterprise pricing
3. Peec AI: Best for Entry-Level AI Visibility Tracking
Peec AI gives marketing teams a straightforward way to start tracking AI visibility without the complexity of enterprise platforms.
Its real-time alerts flag sudden visibility gains or losses for specific prompts—useful for teams running active campaigns or product launches who need to catch shifts quickly.
This AI visibility tool is best suited for small marketing teams starting their AI visibility efforts or agencies that need clean reporting without a steep learning curve.
Top Features
- Wide platform coverage: Track visibility across ChatGPT, Gemini, Claude, Perplexity, Deepseek, and Grok
- Prompt discovery: Find high-impact prompts using AI-suggested queries and search volume data
- Source analysis: See which sites AI tools cite most often to inform your content and outreach strategy
- Sentiment tracking: Monitor how AI platforms perceive and frame your brand
- Competitor benchmarking: Compare your visibility, position, and sentiment against key rivals
What Makes It Special
- Real-time alerts to help you identify sudden gains or losses for specific prompts
- Export and integrate data via CSV, Looker Studio connector, or API to build custom reports and automate workflows
- Actionable strategic recommendations so you can turn raw data into actionable insights
Price
- Starter (€89/month, ~$104 USD): ChatGPT, Perplexity, and AI Overviews; 25 tracked prompts; daily updates; unlimited countries and seats
- Pro (€199/month, ~$231 USD): Same platforms with 100 tracked prompts and Slack support
- Enterprise (€499+/month, ~$580 USD): 300+ prompts, dedicated account rep; additional platforms (Gemini, AI Mode, Claude, DeepSeek, Grok) available for extra fee
Peec AI offers a seven-day free trial of its Starter and Pro plans. You can request a demo of the Enterprise plan to see the tool before purchasing.
4. Profound: Best for Advanced AI Analytics
Profound is designed for analyst-driven teams that need high-frequency monitoring and prefer building their own reports.
Because insights are delivered primarily through raw data, dashboards, and exports, teams typically need analysts or BI support to turn findings into action.
The platform tracks AI visibility changes in near real-time, so technical teams can catch shifts the moment they happen.
CSV exports and API-first integrations are especially important for workflows where analysts build their own reports and model the data themselves.
Enterprise ecommerce teams can also use the ChatGPT Shopping Visibility feature to see how products appear in AI-powered shopping experiences.
Top Features
- High-frequency tracking: Daily monitoring to catch AI visibility changes quickly
- Technical integrations: Connects with Akamai, AWS, Cloudflare, GA4, Vercel, Netlify, and others
- Shopping visibility: Track how products surface in ChatGPT's shopping ecosystem (Enterprise plan)
- Intent and sentiment analysis: Understand how AI platforms frame and perceive your brand
- Agent Analytics: See how AI crawlers access and interpret your site, track which pages get referenced in AI answers, and submit new content directly to AI crawlers—capabilities that go beyond traditional crawl or log analysis by focusing on how LLMs consume and reuse content
What Makes It Special
- Works great for large teams that prefer raw data exports and custom dashboards—CSV workflows and API access let analysts model the data themselves
- Near real-time change detection for catching AI visibility shifts the moment they happen, which might be useful for large brands tracking reputational signals
- Agent Analytics gives technical teams visibility into AI bot behavior at the server level
Price
- Starter ($99/month): ChatGPT only; 50 tracked prompts; 1 region and language; all-time data history
- Growth ($399/month): Adds Perplexity and AI Overviews; 100 tracked prompts; 3 optimized articles per month; CSV and JSON exports
- Enterprise (custom pricing): 10 platforms including Gemini, Claude, Copilot, Grok, and DeepSeek; ChatGPT Shopping; API access; SSO/SAML and SOC2 compliance
Profound offers a seven-day free trial for its Growth plan.
5. Writesonic: Best for Built-in Content Optimization Workflows
Writesonic combines AI visibility tracking with content creation in a single platform.
It works well for small content teams that want to see where they're mentioned, spot gaps, and act on them without switching tools.
On the visibility side, you can track your brand across ChatGPT, Perplexity, Gemini, and AI Overviews, monitor sentiment, and see which prompts drive mentions.
On the content side, the platform generates long-form articles with automatic fact-checking, internal linking, and SEO optimization—so you can go from spotting a gap to publishing a finished piece in one workflow.
Top Features
- AI visibility tracking: Monitor brand mentions, sentiment, and citations across ChatGPT, Perplexity, AI Overviews, and Gemini
- AI search volume data: See how often users use specific prompts across AI platforms
- Content engine: Create fact-checked, internally linked articles optimized for SEO and AI
- Content refresh alerts: Spot pages losing AI visibility and get update recommendations
- Prompt tracking: Monitor 100-200 prompts monthly, depending on your plan
Writesonic is best suited for teams that value speed and execution over in-depth AI analytics.
What Makes It Special
- Combines AI visibility tracking with content creation, which is beneficial for teams creating long-form pieces
- Prompt data comes from 120M+ AI conversations plus traditional SEO sources, so you get search volume estimates for natural language queries
- Fits teams that prioritize execution speed over deep analytics
Price
Writesonic includes AI search tracking on its higher plans:
- Professional ($249/month): ChatGPT, Perplexity, and AI Overviews; 100 tracked prompts; 1 region and language
- Advanced ($499/month): Adds Gemini, sentiment analysis, and AI search volume data; 200 tracked prompts
- Enterprise (custom pricing): Full platform coverage including Claude, Copilot, Grok, DeepSeek, and Meta AI; custom prompt limits and regions
You can use a seven-day free trial of its Professional and Advanced plans.
6. Otterly AI: Best for Foundational and Cost-Effective AI Monitoring
Otterly AI is a straightforward AI visibility tool for small teams, freelancers, or agencies that need affordable monitoring without complex setup.
The tool converts keywords into AI-friendly prompts—enter a broad term like "SEO tools" and it generates relevant prompts to track.
You can also run quick GEO audits that analyze 25+ on-page factors—useful for identifying basic AI-readiness issues, rather than deep technical or enterprise-level audits.
Top Features
- AI platform coverage: Track brand mentions and share of voice across ChatGPT, AI Overviews, Perplexity, and Copilot (Gemini and AI Mode available as paid add-ons)
- AI keyword research: Generate relevant prompts from keywords, brand name, or website URL
- Citation analysis: See the most cited URLs in AI responses and analyze them to inform your content strategy
- GEO audits: Assess your site's AI readiness with audits covering 25+ on-page factors
- Unlimited workspaces: Agencies can separate client data across workspaces (Standard and Premium plans)
What Makes It Special
- Lower entry price at $29/month makes it accessible for freelancers and small teams testing AI visibility tracking
- GEO audits identify specific on-page issues limiting your AI citations, with clear tasks to fix them
- Unlimited team members on all plans, so you're not paying per seat
Price
- Lite ($29/month): 15 prompts; ChatGPT, AI Overviews, Perplexity, and Copilot; 1 workspace; 1,000 GEO audits per month
- Standard ($189/month): 100 prompts; unlimited workspaces; 5,000 GEO audits; Looker Studio connector
- Premium ($489/month): 400 prompts; 10,000 GEO audits; option to add extra prompts at $99 per 100
- Enterprise (custom pricing): SSO, custom payment options, quarterly GEO health checks, and personalized onboarding
Otterly AI offers a 14-day free trial for its Lite, Standard, and Premium plans.
7. Botify: Best for Technical SEO Experts Managing Large Sites
Botify is built for enterprise SEO teams managing large websites—thousands or millions of pages—where technical issues directly impact visibility.
The platform combines crawl data, log files, and Google Search Console data to show how search engines and AI bots actually interact with your site.
You can deploy sitewide fixes (nofollow tags, redirect chains, meta updates) without waiting on developers, and push pages directly to AI search engines for faster indexing.
Top Features
- First-party data foundation: Uses your site crawls, log files, and GSC data to show how bots access and interpret your pages
- Unified search analytics: Track visibility across traditional search and AI platforms in one view
- Automated deployment: Create, test, and deploy technical fixes at scale without developer support
- ActionBoard: Surfaces technical risks and opportunities with prioritized recommendations
- AI search submission: Push pages directly to AI search engines to surface content faster
What Makes It Special
- Combines crawl, log file, and GSC data into one view—so you see how bots actually access your site, not just what shows up in search results
- Deploys technical fixes at scale without developer involvement, cutting optimization timelines from months to minutes
- Best suited for enterprise teams where site complexity is the bottleneck—if you're managing millions of pages, this is built specifically for that level of scale and complexity
Price
Custom pricing.
8. Athena: Best for Mid-Market Growth Teams
Athena is a generative engine optimization platform built for growth teams that need AI visibility tracking alongside content optimization tools.
The platform tracks visibility across key AI platforms and shows which prompts drive mentions, where competitors outrank you, and what content gaps to close.
You can then create AI-optimized content drafts with brand voice enforcement and use citation intelligence to find outreach opportunities.
It works well for B2B SaaS teams tracking how AI search drives demos, DTC brands focused on share of voice, and agencies managing multiple client accounts from one dashboard.
Ecommerce teams can integrate it Shopify or Webflow to publish GEO-ready content and attribute AI search impact directly
Key Features
- Prompt volume tracking: Estimate which prompts matter most for your brand and audience
- Competitor monitoring: Track unlimited competitors and benchmark your visibility against theirs
- Content optimization: Create AI-optimized content drafts with brand voice enforcement
- Citation intelligence: See which sites get cited for your topics and identify outreach opportunities
- Agency workspaces: Manage multiple clients from one dashboard with role-based access control
What Makes It Special
- Connects AI visibility data to site traffic via Google Analytics and Search Console integration—so you can tie mentions to actual visits
- Dynamic AI crawling finds lost or hidden pages on your site that AI platforms aren't surfacing
- Configurable dashboards let you filter AI visibility data by region, persona, team, or goal—useful for teams with different reporting needs
Price
- Self-serve with data limits ($295/month): 8 LLMs tracked; competitor monitoring; basic content optimization; 3 seats; citation intelligence
- Enterprise (custom pricing): LLM traffic analysis; Athena Citation Engine; dedicated GEO specialist; unlimited seats; SSO; white-glove setup
Athena doesn’t offer a free trial of any of its plans.
How to Choose the Best AI Visibility Tools
Most teams don't need the most powerful AI visibility tool—they need the one that fits their stack, matches their team size, and supports how they actually work.
Before you make a decision, answer three questions:
1. Does it fit your current stack? If you already use a platform like Semrush for SEO, adding a standalone AI visibility tool means a separate budget, onboarding, and reporting format. Tools that integrate with your existing workflow reduce friction.
2. How much data does your team actually need? Smaller teams can get useful signals from lightweight tools like Semrush AI Visibility Toolkit or Otterly AI. Larger brands operating across multiple markets need granular tracking by region, product, and persona—tools like Semrush AIO or Botify are built for that complexity.
3. Do you need monitoring, execution, or both? Some tools only track visibility. Others let you act on gaps directly—finding topic ideas, getting recommendations, creating content, identifying outreach targets, or deploying technical fixes. If you have writers and strategists ready to execute, monitoring is enough. If you need help going from insight to action, choose a tool with built-in content or optimization workflows.
Start Tracking and Growing Your Brand Visibility
Every AI visibility tool on this list solves a specific problem: some are built for enterprise scale, others for small teams on a budget, and others for content execution.
There’s no single “best” AI visibility tool—only tools that align (or don’t) with your team’s size, data needs, and ability to execute.
Pick the one that matches your team size, stack, and workflow—and get started now to control the narrative and stay competitive.
Remember, AI search adds a new layer to how customers find you, but it doesn't replace traditional search.
If you want AI visibility and SEO data connected in a single platform, Semrush One brings both together—with actionable recommendations to help you grow faster.