Traffic & Market Toolkit Expands with AI Traffic and Google AI Mode

The Semrush Traffic & Market Toolkit has introduced traffic data for AI Channels across the entire toolkit. 

This October 2025 update allows users to understand how traffic from AI assistants and Google’s AI Mode experience affects competitor visibility and industry-wide web trends. 

No more speculating on whether ‘AI is killing traffic.’ Now, you can track it, measure it, and see what’s really happening – across every dashboard.

With this release, two new AI-focused traffic channels are fully integrated across all major Traffic & Market reports:

These channels now appear alongside Organic Search, Referral, Social, Email, Display, and Direct across all major dashboards – including Traffic Analytics, Daily Trends, Market Overview, and other dashboards. The data is also fully integrated into the Semrush Trends API.

The result is a single, connected view of every major traffic source, revealing how AI-driven discovery is reshaping competitor visibility in real-time.

Semrush now delivers real, measurable visibility into how online search & discovery is changing.

With AI Channels, you can:

By bringing AI-driven and search data into a unified framework, Semrush provides marketing teams with the clarity to react with precision, allocating budgets, optimizing content, and anticipating where discovery is headed next.

AI Traffic and Google AI Mode are live in all Traffic & Market dashboards and available through the Semrush Trends API. No setup or extra cost required.