On-page SEO6 min read
What Is Alt Text? Why It Matters & How to Write It
Alt text is text that describes an image and appears in the image’s place if the image fails to load.
On-page SEO
On-page SEO is the key to making your web pages more relevant and user-friendly for both users and search engines. Learn how to apply the latest techniques, tools, and best practices from the top on-page SEO experts.
On-page SEO8 min read
What Is a URL? Structure, Types, and Best Practices
Learn what a URL is, how it‘s structured, the different types, and best practices for creating them.
On-page SEO16 min read
What Is Click-Through Rate (CTR)? + How to Improve It
Learn what click-through rate (CTR) is, how to calculate it, and tips to boost it across ads, email, and search.
On-page SEO2 min read
What Are Meta Keywords? + Why to Avoid Them
Learn why we don‘t recommend using meta keywords or meta keyword tags as part of your SEO strategy.
On-page SEO14 min read
Are Web Push Notifications Helping or Hurting Your Site?
When used right, web push notifications can present an enormous opportunity for marketers to connect with their target audience. Find out how to use them, how often to use them, what to avoid, what tools to use, and how to track your success.