The Semrush Content Toolkit helps you create, optimize, and repurpose content that performs everywhere—from Google and social media to AI search platforms like ChatGPT.
It combines trusted Semrush data, AI-powered insights, and a familiar chat interface to guide you through the entire content workflow from idea to publication.
Ready to get started? Explore the Content Toolkit setup guide.
How Can the Semrush Content Toolkit Help Me?
The Content Toolkit connects all stages of your content workflow to help you focus on strategy while AI and data handle the heavy lifting.
With the Content Toolkit, you can:
- Create engaging, SEO- and AI search-optimized content using Semrush data and AI generation
- Optimize your articles for visibility across Google and AI search engines
- Repurpose content into posts for social media and emails
- Publish, collaborate, and approve content directly from one workspace.
You complete all actions through an intuitive chat-driven interface with a built-in visual workspace that lets you display and manage your content, ideas, and suggestions in real time.
What Does It Include?
The Content Toolkit consists of several connected tools that support your full content marketing workflow from idea discovery to publishing.
Content Dashboard
The Content Dashboard is your starting point and workspace hub.
Here, you can quickly begin any of three key workflows:
- Create new content: Start from a topic, keyword, or prompt
- Optimize for AI Search: Enhance visibility across Google and AI search engines
- Repurpose article: Turn existing content into social posts or emails
You can also type freely into the Chat.
The Toolkit will recognize your request and guide you to the appropriate action.
All created and optimized items are stored in My Content, where you can review, edit, and publish.
AI Article Generator
The AI Article Generator creates high-quality, data-driven content optimized for both Google and AI search engines.
It uses Semrush’s keyword and topic data to make sure every article is relevant and competitive in modern search results.
You can:
- Generate full-length articles from scratch or from SEO briefs
- Maintain your unique tone and brand voice
- Instantly preview, edit, and optimize generated drafts
Each created article appears as a card in your workspace, ready for optimization or repurposing.
AI Search Optimizer
The AI Search Optimizer helps you make your content visible both on Google and in AI search results.
It analyzes your text and provides actionable recommendations for improving visibility in traditional search results (Google) and AI-powered platforms and LLMs (ChatGPT, etc.).
You can apply quick fixes directly in the editor and prioritize improvements by importance.
The AI Search Optimizer connects with AI Visibility Toolkit, Site Audit, and Position Tracking, creating a smooth strategy-to-execution flow within the Semrush ecosystem.
Content Repurposing
The Content Repurposing feature lets you turn website content into shareable assets for other channels, helping you extend your content’s reach without starting from scratch.
You can repurpose your content into:
- Social posts for LinkedIn, Facebook, Instagram, X, and Pinterest
- Email newsletters and announcements
- Google Business Profile updates
Repurposed content can be published directly through integrations with Semrush Social Poster, Mailchimp, WordPress, and Zapier.
Topic Finder
The Topic Finder helps you discover trending and high-impact content ideas based on your website, audience, and competitors.
It analyzes Semrush data to suggest relevant topics, ensuring your next piece targets areas with proven demand and growth potential.
You can start creating new content directly from any discovered topic.
SEO Brief Generator
The SEO Brief Generator creates structured, data-driven outlines for your articles.
Each brief includes:
- Recommended keywords and subtopics
- Competitive insights
- Suggested structure and intent alignment
Using the brief helps you write content optimized for both readers and search algorithms from the very start.
How It All Works Together
The Semrush Content Toolkit guides you through every stage of content creation.
It can be used separately or in one consistent workflow. For example:
- Find ideas with Topic Finder
- Build a data-driven brief
- Generate an article with the AI Article Generator
- Optimize your article for SEO and AI search visibility
- Repurpose and publish across multiple channels
Each step is backed by Semrush data and AI insights, ensuring your content performs wherever your audience discovers it.
Integrations and Publishing
The Content Toolkit lets you publish and manage your content seamlessly through built-in integrations with:
- WordPress: Publish directly to your website
- Mailchimp: Send email campaigns
- Semrush Social Poster: Share on social media
- Canva: Import visuals into your content
- Zapier: Automate publishing and connect additional tools
These integrations make it easy to plan, create, and publish across every channel from one central workspace.