Top Websites in Switzerland

Key Insights on Top Websites in Switzerland on December 2025

As of December 2025, google.com leads in Switzerland with 305.91M monthly visits. Its audience skews mobile-first (39.58% desktop / 39.58% mobile), and traffic is down month over month -11.39% and down year over year -1.99%. youtube.com holds second with 138.38M visits and a mobile-leaning mix (40.49% desktop / 59.51% mobile), while chatgpt.com ranks third with 29.9M visits.

Across the leaders, weather.com is the most mobile-first (99.67% of visits), whereas msn.com is the most desktop-reliant (97.21%). Momentum favors welt.de in the latest month (103.36%), while openai.com shows the steepest pullback. On a yearly view, chatgpt.com posts the strongest expansion (173.21%), contrasted with twitter.com (-73.11%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 96 of the top 100 sites are direct-led, 2 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.