Top Travel & Tourism Websites in Switzerland

Key Insights on Top Travel & Tourism Websites in Switzerland on December 2025

As of December 2025, sbb.ch leads Travel & Tourism in Switzerland with 4.66M monthly visits. Its audience skews mobile-first (37.11% desktop / 37.11% mobile), and traffic is up month over month 2.57% and down year over year -13.28%. booking.com holds second with 3.82M visits and a desktop-leaning mix (56.09% desktop / 43.91% mobile), while swisspass.ch ranks third with 1.29M visits.

Across the leaders, windsorplazahotel.com is the most mobile-first (100% of visits), whereas meteonews.ch is the most desktop-reliant (75.24%). Momentum favors tourismus.li in the latest month (5,342.03%), while lastminute.com shows the steepest pullback. On a yearly view, techtravel.ch posts the strongest expansion (4,901.3%), contrasted with davos.ch (-43.55%).

Acquisition patterns also differ: sbb.ch is driven primarily by search, sbb.ch by direct, and sbb.ch by referral; overall, 85 of the top 100 sites are direct-led, 14 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.