Top Furniture Websites in Germany

Key Insights on Top Furniture Websites in Germany on December 2025

As of December 2025, obi.de leads Furniture in Germany with 9.81M monthly visits. Its audience skews mobile-first (25.2% desktop / 25.2% mobile), and traffic is down month over month -25.03% and up year over year 3.23%. xxxlutz.de holds second with 7.71M visits and a mobile-leaning mix (23.9% desktop / 76.1% mobile), while home24.de ranks third with 4.18M visits.

Across the leaders, rivo.de is the most mobile-first (100% of visits), whereas flexispot.de is the most desktop-reliant (83.64%). Momentum favors moebel-steffens.de in the latest month (7,942.54%), while mirjan24.de shows the steepest pullback. On a yearly view, rivo.de posts the strongest expansion (88,007.48%), contrasted with whos-perfect.de (-48.22%).

Acquisition patterns also differ: obi.de is driven primarily by search, obi.de by direct, and obi.de by referral; overall, 90 of the top 100 sites are direct-led, 6 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.