Top Apparel & Fashion Websites in Germany

Key Insights on Top Apparel & Fashion Websites in Germany on December 2025

As of December 2025, zalando.de leads Apparel & Fashion in Germany with 24.27M monthly visits. Its audience skews mobile-first (33.4% desktop / 33.4% mobile), and traffic is down month over month -35.19% and up year over year 3.96%. shein.com holds second with 12.75M visits and a mobile-leaning mix (8.49% desktop / 91.51% mobile), while hm.com ranks third with 8.33M visits.

Across the leaders, hutshopping.de is the most mobile-first (94.1% of visits), whereas karmanow.com is the most desktop-reliant (83.32%). Momentum favors hutshopping.de in the latest month (107.53%), while heine.de shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (25,994.49%), contrasted with nebulus.biz (-32.45%).

Acquisition patterns also differ: zalando.de is driven primarily by search, zalando.de by direct, and zalando.de by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.