Top Hospitality Websites in France

Key Insights on Top Hospitality Websites in France on December 2025

As of December 2025, booking.com leads Hospitality in France with 19.97M monthly visits. Its audience skews mobile-first (45.7% desktop / 45.7% mobile), and traffic is down month over month -3.14% and down year over year -9.53%. airbnb.fr holds second with 11.05M visits and a mobile-leaning mix (36.08% desktop / 63.92% mobile), while kayak.fr ranks third with 3.43M visits.

Across the leaders, sunpeaksresort.com is the most mobile-first (100% of visits), whereas marriott.com is the most desktop-reliant (65.9%). Momentum favors bigeasy.co.uk in the latest month (102,748.78%), while verychic.fr shows the steepest pullback. On a yearly view, sunpeaksresort.com posts the strongest expansion (13,597.22%), contrasted with trivago.fr (-34.83%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 95 of the top 100 sites are direct-led, 3 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.