Top Hospitality Websites in Bulgaria

Key Insights on Top Hospitality Websites in Bulgaria on December 2025

As of December 2025, booking.com leads Hospitality in Bulgaria with 2.06M monthly visits. Its audience skews mobile-first (29.33% desktop / 29.33% mobile), and traffic is up month over month 0.3% and down year over year -21.57%. happywoman.bg holds second with 442.96K visits and a mobile-leaning mix (4.35% desktop / 95.65% mobile), while pochivka.bg ranks third with 186.05K visits.

Across the leaders, izone-app.com is the most mobile-first (100% of visits), whereas poehalisnami.ua is the most desktop-reliant (100%). Momentum favors easylife.house in the latest month (114,221.43%), while therme.ro shows the steepest pullback. On a yearly view, papillon.com.tr posts the strongest expansion (3,875.76%), contrasted with therme.ro (-76.03%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 57 of the top 100 sites are direct-led, 35 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.