Top Military Websites in the United Kingdom

Key Insights on Top Military Websites in the United Kingdom on December 2025

As of December 2025, mod.gov.uk leads Military in the United Kingdom with 396.37K monthly visits. Its audience skews mobile-first (13.08% desktop / 13.08% mobile), and traffic is down month over month -15.83% and down year over year -2.92%. defencediscountservice.co.uk holds second with 237.88K visits and a mobile-leaning mix (18.9% desktop / 81.1% mobile), while uktactical.com ranks third with 159.04K visits.

Across the leaders, ur-tactical.com is the most mobile-first (100% of visits), whereas fas.org is the most desktop-reliant (100%). Momentum favors ur-tactical.com in the latest month (15,546.11%), while cadetkitshop.com shows the steepest pullback. On a yearly view, theaircadets.org posts the strongest expansion (28,027.87%), contrasted with forces.net (-94.8%).

Acquisition patterns also differ: mod.gov.uk is driven primarily by search, mod.gov.uk by direct, and mod.gov.uk by referral; overall, 87 of the top 100 sites are direct-led, 12 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.