Top Banking Websites in the United Kingdom

Key Insights on Top Banking Websites in the United Kingdom on December 2025

As of December 2025, natwest.com leads Banking in the United Kingdom with 17.63M monthly visits. Its audience skews mobile-first (18.79% desktop / 18.79% mobile), and traffic is up month over month 16.62% and up year over year 24.24%. santander.co.uk holds second with 11.41M visits and a mobile-leaning mix (40.2% desktop / 59.8% mobile), while nationwide.co.uk ranks third with 11M visits.

Across the leaders, token.io is the most mobile-first (99.74% of visits), whereas hsbcnet.com is the most desktop-reliant (98.91%). Momentum favors nspk.ru in the latest month (159.75%), while aib.ie shows the steepest pullback. On a yearly view, everythingfinancial.co.uk posts the strongest expansion (420.05%), contrasted with smile.co.uk (-44.62%).

Acquisition patterns also differ: natwest.com is driven primarily by search, natwest.com by direct, and natwest.com by referral; overall, 93 of the top 100 sites are direct-led, 0 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.