Top Real Estate Websites in China

Key Insights on Top Real Estate Websites in China on December 2025

As of December 2025, zaobao.com leads Real Estate in China with 2.11M monthly visits. Its audience skews desktop-first (99.96% desktop / 99.96% mobile), and traffic is down month over month -3.75% and up year over year 13.45%. lianjia.com holds second with 598.3K visits and a desktop-leaning mix (100% desktop / 0% mobile), while anjuke.com ranks third with 554.37K visits.

Across the leaders, airbnb.ca is the most mobile-first (5.54% of visits), whereas lianjia.com is the most desktop-reliant (100%). Momentum favors airbnb.co.in in the latest month (2,714.96%), while otodom.pl shows the steepest pullback. On a yearly view, sekisuihouse.co.jp posts the strongest expansion (4,667.93%), contrasted with realtor.com (-75.8%).

Acquisition patterns also differ: zaobao.com is driven primarily by search, zaobao.com by direct, and zaobao.com by referral; overall, 68 of the top 100 sites are direct-led, 28 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.