Top Publishing Websites in China

Key Insights on Top Publishing Websites in China on December 2025

As of December 2025, google.com leads Publishing in China with 279.13M monthly visits. Its audience skews desktop-first (99.94% desktop / 99.94% mobile), and traffic is up month over month 6.89% and down year over year -6.8%. sciencedirect.com holds second with 9.43M visits and a desktop-leaning mix (100% desktop / 0% mobile), while nih.gov ranks third with 8.9M visits.

Across the leaders, chinatimes.com is the most mobile-first (0.4% of visits), whereas sciencedirect.com is the most desktop-reliant (100%). Momentum favors sky.com in the latest month (113.94%), while who.int shows the steepest pullback. On a yearly view, ndtv.com posts the strongest expansion (115.9%), contrasted with medium.com (-62.58%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 66 of the top 100 sites are direct-led, 20 are search-led, and 14 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.