Top Finance Websites in the World

Key Insights on Top Finance Websites in the World on December 2025

As of December 2025, yahoo.com leads Finance in the World with 2.35B monthly visits. Its audience skews desktop-first (51.05% desktop / 51.05% mobile), and traffic is down month over month -1.66% and down year over year -6.06%. paypal.com holds second with 777.06M visits and a mobile-leaning mix (24.21% desktop / 75.79% mobile), while capitalone.com ranks third with 157.4M visits.

Across the leaders, economictimes.com is the most mobile-first (98.71% of visits), whereas mexc.com is the most desktop-reliant (88.66%). Momentum favors incometax.gov.in in the latest month (87.87%), while etoro.com shows the steepest pullback. On a yearly view, ideal.nl posts the strongest expansion (138.2%), contrasted with zerodha.com (-47.16%).

Acquisition patterns also differ: yahoo.com is driven primarily by search, yahoo.com by direct, and yahoo.com by referral; overall, 92 of the top 100 sites are direct-led, 0 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.