Top Finance Websites in New Zealand

Key Insights on Top Finance Websites in New Zealand on December 2025

As of December 2025, anz.co.nz leads Finance in New Zealand with 5.98M monthly visits. Its audience skews mobile-first (34.01% desktop / 34.01% mobile), and traffic is up month over month 1.69% and up year over year 13.03%. yahoo.com holds second with 5.51M visits and a desktop-leaning mix (52.51% desktop / 47.49% mobile), while interest.co.nz ranks third with 3.49M visits.

Across the leaders, transactworld.com is the most mobile-first (99.9% of visits), whereas whitebit.com is the most desktop-reliant (100%). Momentum favors babypips.com in the latest month (3,152.06%), while hotcopper.com.au shows the steepest pullback. On a yearly view, gogold.co.nz posts the strongest expansion (1,209.8%), contrasted with businessinsider.com (-30.17%).

Acquisition patterns also differ: anz.co.nz is driven primarily by search, anz.co.nz by direct, and anz.co.nz by referral; overall, 91 of the top 100 sites are direct-led, 4 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.