Top Travel & Tourism Websites in the World

Key Insights on Top Travel & Tourism Websites in the World on December 2025

As of December 2025, booking.com leads Travel & Tourism in the World with 408.86M monthly visits. Its audience skews mobile-first (40.35% desktop / 40.35% mobile), and traffic is down month over month -0.03% and down year over year -0.63%. trip.com holds second with 147.63M visits and a mobile-leaning mix (37.1% desktop / 62.9% mobile), while agoda.com ranks third with 104.03M visits.

Across the leaders, travelandtourworld.com is the most mobile-first (97.92% of visits), whereas aviasales.ru is the most desktop-reliant (65.34%). Momentum favors ns.nl in the latest month (60.25%), while wetter.com shows the steepest pullback. On a yearly view, travelandtourworld.com posts the strongest expansion (819.53%), contrasted with tutu.ru (-34.78%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 97 of the top 100 sites are direct-led, 2 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.