Your browser or operating system is out of date and Semrush might not be displayed correctly. Please update your browser or operating system.

    • Semrush One
    • Toolkits
    • Features
  • Pricing
    • Blog
      Read the industry's latest thoughts on digital marketing, content strategy, SEO, PPC, social media and more.
    • Help Center
      Learn how to use Semrush with user manuals, how-to’s, videos and more!
    • What's New
      Keep track of the newest Semrush features and improvements.
    • Webinars
      Register and take part in educational webinars conducted by the best digital marketing experts.
    • Insights
      See the latest in original research and thought leadership from the Semrush team.
    • Hire a Trusted Agency
      Pressed for time? Need rare skills? Get help from a trusted agency. Our experts work with marketing projects of all kinds and budgets.
    • Academy
      Get vital SEO skills, learn how to use our toolkits and get official certificates of your proficiency in SEO and Semrush.
    • Top Websites
      Discover the most visited websites. Analyze their traffic and search rankings. Choose country or industry to find out who currently leads the market.
    • AI Visibility Index
      Discover which brands are leading AI search and learn their strategies to boost your own visibility.
    • Local Marketing Hub
      Start outperforming your nearby competition today! Discover the expert insights, strategies, and tools you need to increase the digital footprint of your business and get more local customers.
    • About Us
    • Newsroom
    • Careers
    • Compare Semrush
    • Success Stories
    • Affiliate Program
    • For Investors
    • Partner Integrations
    • Contacts
    • Stats and Facts
  • Enterprise
    • Semrush One
    • Toolkits
    • Features
  • Pricing
    • Blog
    • Help Center
    • What's New
    • Webinars
    • Insights
    • Hire a Trusted Agency
    • Academy
    • Top Websites
    • AI Visibility Index
    • Local Marketing Hub
    • About Us
    • Newsroom
    • Careers
    • Compare Semrush
    • Success Stories
    • Affiliate Program
    • For Investors
    • Partner Integrations
    • Contacts
    • Stats and Facts
  • Enterprise
  • My profile (id: 28288635)xuanviet06062003@gm…
  • Subscription info
  • Manage users
  • Payments
  • QueriesAPILog out
Check a Website's TrafficTop Websites
Try for free10x daily insights. Free!
  1. Main
  2. /
  3. Top Websites
  4. /

Top Travel & Tourism Websites in the World

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

  • All Industries
  • Accounting & Auditing
  • Adult
  • Advertising & Marketing
  • Aerospace & Defense
  • Agriculture
  • Airlines
  • Apparel & Fashion
  • Architecture
  • Automotive
  • Banking
  • Beauty & Cosmetics
  • Biotech
  • Ceramics & Pottery
  • Chemicals
  • Civil Engineering
  • Comics & Animation
  • Computer & Video Games
  • Computer Hardware
  • Computer Software & Development
  • Computers & Electronics
  • Construction & Maintenance
  • Consulting
  • Consumer Electronics
  • Crafts
  • Customer Services
  • Design
  • Distance Learning
  • Ecology & Environment
  • Education
  • Entertainment
  • Equipment & Supplies
  • Events Services
  • Facilities Services
  • Farms & Ranches
  • Finance
  • Fishery
  • Food & Beverages
  • Foreign Language
  • Furniture
  • Gambling
  • Government
  • Graphic Design
  • Healthcare
  • Hospitality
  • Human Resources
  • Import & Export
  • Information Technology
  • Insurance
  • Investment
  • Jewelry & Luxury Products
  • Legal
  • Libraries
  • Machinery
  • Mail & Package Delivery
  • Manufacturing
  • Maritime
  • Market Research
  • Mass Media
  • Medical Devices & Equipment
  • Mental Health
  • Metals & Mining
  • Military
  • Museums
  • Music
  • Nanotechnology
  • Newspapers
  • Nonprofit Organizations
  • Oil & Gas
  • Online Services
  • Outsourcing
  • Packaging & Containers
  • Performing Arts
  • Pharmaceuticals
  • Photography
  • Plastics & Polymers
  • Political Organizations
  • Printing
  • Public Policy
  • Public Relations
  • Public Safety
  • Public Utility
  • Publishing
  • Real Estate
  • Recreational Facilities
  • Recruitment & Staffing
  • Reference
  • Religion & Belief
  • Renewable Energy
  • Restaurants
  • Retail
  • Science
  • Security Products & Services
  • Social & Charitable Organizations
  • Sporting Goods
  • Sports
  • Telecom
  • Textiles & Nonwovens
  • Tobacco
  • Training & Certification
  • Transportation & Logistics
  • Travel & Tourism
  • Tv & Movies
  • Venture Capital
  • Veterinary
  • Visual Art
  • Warehousing
  • Wellness
  • Wholesalers & Liquidators
  • Wine & Spirits
  • Writing & Editing Services
  • World
  • United States
  • United Kingdom
  • Australia
  • France
  • Canada
  • Spain
  • India
  • Germany
  • Italy
  • Brazil
  • Afghanistan
  • Aland
  • Albania
  • Algeria
  • American Samoa
  • Andorra
  • Angola
  • Anguilla
  • Antarctica
  • Antigua And Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Bonaire, Sint Eustatius And Saba
  • Bosnia And Herzegovina
  • Botswana
  • Bouvet Island
  • British Indian Ocean Territory
  • British Virgin Islands
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Cape Verde
  • Cayman Islands
  • Central African Republic
  • Chad
  • Chile
  • China
  • Christmas Island
  • Cocos Islands
  • Colombia
  • Comoros
  • Cook Islands
  • Costa Rica
  • Cote d'Ivoire
  • Croatia
  • Curacao
  • Cyprus
  • Czech Republic
  • Democratic Republic Of The Congo
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • East Timor
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • Falkland Islands
  • Faroes
  • Fiji
  • Finland
  • French Guiana
  • French Polynesia
  • Gabon
  • Gambia
  • Georgia
  • Ghana
  • Gibraltar
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guernsey
  • Guinea
  • Guinea Bissau
  • Guyana
  • Haiti
  • Heard Island And McDonald Islands
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • Indonesia
  • Iraq
  • Ireland
  • Isle Of Man
  • Israel
  • Jamaica
  • Japan
  • Jersey
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macao
  • Macedonia
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Martinique
  • Mauritania
  • Mauritius
  • Mayotte
  • Mexico
  • Micronesia
  • Moldova
  • Monaco
  • Mongolia
  • Montenegro
  • Montserrat
  • Morocco
  • Mozambique
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Niue
  • Norfolk Island
  • Northern Mariana Islands
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Palestine
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Republic Of The Congo
  • Reunion
  • Romania
  • Russia
  • Rwanda
  • Saint Barthelemy
  • Saint Helena
  • Saint Kitts And Nevis
  • Saint Lucia
  • Saint Martin
  • Saint Pierre and Miquelon
  • Saint Vincent And The Grenadines
  • Samoa
  • San Marino
  • Sao Tome And Principe
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Sint Maarten
  • Slovakia
  • Slovenia
  • Solomon Islands
  • Somalia
  • South Africa
  • South Georgia And The South Sandwich Islands
  • South Korea
  • South Sudan
  • Sri Lanka
  • Suriname
  • Svalbard And Jan Mayen
  • Swaziland
  • Sweden
  • Switzerland
  • Taiwan
  • Tajikistan
  • Tanzania
  • Thailand
  • Togo
  • Tokelau
  • Tonga
  • Trinidad And Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Turks And Caicos Islands
  • Tuvalu
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United States Virgin Islands
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Vatican City
  • Venezuela
  • Vietnam
  • Wallis And Futuna
  • Western Sahara
  • Yemen
  • Zambia
  • Zimbabwe

Most Visited Travel & Tourism Websites in the World, Updated December 2025

December 2025
Domain
Visits
Desktop share
Mobile share
MoM
YoY
Main Traffic Source
Sortable
booking.combooking.com
408.86M
40.35%164.98M
59.65%243.87M
↓0.03%
↓0.63%
Direct
trip.comtrip.com
147.63M
37.1%54.78M
62.9%92.86M
↑3.18%
↑59%
Direct
agoda.comagoda.com
104.03M
28.02%29.15M
71.98%74.88M
↑0.47%
↑4.81%
Direct
americanexpress.comamericanexpress.com
86.86M
55.18%47.93M
44.82%38.93M
↑7.82%
↓2.11%
Direct
tripadvisor.comtripadvisor.com
78.13M
39.73%31.04M
60.27%47.09M
↓1.1%
↓18.44%
Search
airbnb.comairbnb.com
74.17M
43.77%32.46M
56.23%41.7M
↑1.77%
↓3.21%
Direct
flightradar24.comflightradar24.com
64.33M
38.9%25.02M
61.1%39.31M
↑10.3%
↑8.99%
Direct
expedia.comexpedia.com
60.53M
48.88%29.58M
51.12%30.94M
↑6.56%
↑4.46%
Direct
klook.comklook.com
59.84M
21.28%12.74M
78.72%47.1M
↑0.05%
↑23.07%
Direct
wetter.comwetter.com
56.32M
12.8%7.21M
87.2%49.11M
↓23.39%
↓6.63%
Direct
flightaware.comflightaware.com
52.57M
24.63%12.95M
75.37%39.62M
↑17.44%
↑13.55%
Direct
aa.comaa.com
51.8M
33.04%17.11M
66.96%34.68M
↑2.41%
↑10.54%
Direct
irctc.co.inirctc.co.in
51.72M
32.34%16.72M
67.66%34.99M
↓4.68%
↓19.08%
Direct
marriott.commarriott.com
48.99M
42.77%20.95M
57.23%28.03M
↑5.95%
↓6.68%
Direct
ryanair.comryanair.com
45.84M
33.17%15.2M
66.83%30.64M
↓9.86%
↓9.01%
Direct
bahn.debahn.de
45.2M
19.27%8.71M
80.73%36.49M
↓4.22%
↓8.27%
Direct
skyscanner.netskyscanner.net
43.15M
30.29%13.07M
69.71%30.08M
↓5.65%
↑9.88%
Direct
hilton.comhilton.com
40M
33.78%13.51M
66.22%26.49M
↑1.91%
↑22.88%
Direct
united.comunited.com
36.79M
46.26%17.02M
53.74%19.77M
↑2.25%
↓3.25%
Direct
hotels.comhotels.com
36.65M
33.05%12.11M
66.95%24.54M
↑13.21%
↓13.33%
Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Travel & Tourism Websites in the World on December 2025

As of December 2025, booking.com leads Travel & Tourism in the World with 408.86M monthly visits. Its audience skews mobile-first (40.35% desktop / 40.35% mobile), and traffic is down month over month -0.03% and down year over year -0.63%. trip.com holds second with 147.63M visits and a mobile-leaning mix (37.1% desktop / 62.9% mobile), while agoda.com ranks third with 104.03M visits.

Across the leaders, travelandtourworld.com is the most mobile-first (97.92% of visits), whereas aviasales.ru is the most desktop-reliant (65.34%). Momentum favors ns.nl in the latest month (60.25%), while wetter.com shows the steepest pullback. On a yearly view, travelandtourworld.com posts the strongest expansion (819.53%), contrasted with tutu.ru (-34.78%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 97 of the top 100 sites are direct-led, 2 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

FAQs About The Most Popular Travel & Tourism Websites in the World

Which is the top Travel & Tourism website in the World?

Which is the second most popular Travel & Tourism website in the World?

What are the TOP-10 most visited Travel & Tourism websites in the World?

Want to uncover your industry’s top websites?

Ask us now
USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
Contact us
Contact us
USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
Get started with Semrush!
or see our plans & pricing
Semrush
  • Features
  • Pricing
  • Compare Semrush
  • Success Stories
  • Stats and Facts
  • Insights
  • News
  • Affiliate Program
Help
  • Knowledge Base
  • Academy
  • Semrush API
Community
  • Semrush Blog
  • Webinars
  • Ambassador Program
Free tools
  • Top Websites
  • SEO Tools
  • SEOquake
  • Sensor
More tools
  • Enterprise SEO
  • Enterprise Crawler
  • Insights24
  • Mfour
  • Prowly
  • App Center
  • Agency Partners
  • SplitSignal
Company
  • About Us
  • Newsroom
  • Careers
  • Partners
  • Legal Info
  • Privacy Policy
  • Cookie Settings
  • Do not sell my personal info
  • Security Info
  • For Investors
  • Semrush Select
  • Global Issues Index
  • Contact Us
Follow us
  • X (Twitter)
  • Facebook
  • LinkedIn
  • Instagram
  • YouTube
  • Pinterest
Language
English
© 2008 - 2026 Semrush. All rights reserved.
Cookie Settings