Top Consumer Electronics Websites in Italy

Key Insights on Top Consumer Electronics Websites in Italy on December 2025

As of December 2025, unieuro.it leads Consumer Electronics in Italy with 11.54M monthly visits. Its audience skews mobile-first (23.02% desktop / 23.02% mobile), and traffic is down month over month -17.19% and down year over year -2.33%. euronics.it holds second with 3.99M visits and a mobile-leaning mix (21.43% desktop / 78.57% mobile), while mi.com ranks third with 3.19M visits.

Across the leaders, notebookcheck.it is the most mobile-first (97.9% of visits), whereas componentidigitali.com is the most desktop-reliant (91.69%). Momentum favors paj-gps.it in the latest month (725.81%), while philips-hue.com shows the steepest pullback. On a yearly view, hisense.com posts the strongest expansion (368.74%), contrasted with gizchina.it (-62.2%).

Acquisition patterns also differ: unieuro.it is driven primarily by search, unieuro.it by direct, and unieuro.it by referral; overall, 84 of the top 100 sites are direct-led, 16 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.