Top Online Services Websites in Italy

Key Insights on Top Online Services Websites in Italy on December 2025

As of December 2025, google.com leads Online Services in Italy with 2.42B monthly visits. Its audience skews mobile-first (22.54% desktop / 22.54% mobile), and traffic is down month over month -7.74% and up year over year 10.38%. youtube.com holds second with 713.66M visits and a mobile-leaning mix (30.04% desktop / 69.96% mobile), while facebook.com ranks third with 255.54M visits.

Across the leaders, eng45.com is the most mobile-first (99.98% of visits), whereas getadblock.com is the most desktop-reliant (99.32%). Momentum favors eng45.com in the latest month (621.79%), while scontomaggio.com shows the steepest pullback. On a yearly view, link.me posts the strongest expansion (2,777.65%), contrasted with twitter.com (-68.01%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 87 of the top 100 sites are direct-led, 11 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.