Top Banking Websites in Italy

Key Insights on Top Banking Websites in Italy on December 2025

As of December 2025, nexi.it leads Banking in Italy with 6.18M monthly visits. Its audience skews mobile-first (26.68% desktop / 26.68% mobile), and traffic is down month over month -9.4% and up year over year 14.32%. intesasanpaolo.com holds second with 6.03M visits and a desktop-leaning mix (62.69% desktop / 37.31% mobile), while finecobank.com ranks third with 5.8M visits.

Across the leaders, gbp.ma is the most mobile-first (99.23% of visits), whereas degiro.nl is the most desktop-reliant (93.95%). Momentum favors cartabcc.it in the latest month (302.77%), while vivibanca.it shows the steepest pullback. On a yearly view, vivibanca.it posts the strongest expansion (191.6%), contrasted with unipolsai.it (-78.32%).

Acquisition patterns also differ: nexi.it is driven primarily by search, nexi.it by direct, and nexi.it by referral; overall, 91 of the top 100 sites are direct-led, 3 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.