Top Wine & Spirits Websites in Nigeria

Key Insights on Top Wine & Spirits Websites in Nigeria on December 2025

As of December 2025, drinks.ng leads Wine & Spirits in Nigeria with 57.47K monthly visits. Its audience skews mobile-first (5.77% desktop / 5.77% mobile), and traffic is up month over month 58.98% and down year over year -65.91%. johnniewalker.com holds second with 19.07K visits and a mobile-leaning mix (6.34% desktop / 93.66% mobile), while masterofmalt.com ranks third with 17.82K visits.

Across the leaders, fincamartelo.com is the most mobile-first (100% of visits), whereas makro.co.za is the most desktop-reliant (100%). Momentum favors chivas.com in the latest month (3,943.55%), while guinness-nigeria.com shows the steepest pullback. On a yearly view, garciacarrion.com posts the strongest expansion (19,776.32%), contrasted with thedrinksbusiness.com (-97.51%).

Acquisition patterns also differ: drinks.ng is driven primarily by search, drinks.ng by direct, and drinks.ng by referral; overall, 68 of the top 100 sites are direct-led, 27 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.