Top Wine & Spirits Websites in the United States

Key Insights on Top Wine & Spirits Websites in the United States on December 2025

As of December 2025, totalwine.com leads Wine & Spirits in the United States with 13.78M monthly visits. Its audience skews mobile-first (23.42% desktop / 23.42% mobile), and traffic is up month over month 31.7% and up year over year 29.16%. tastingtable.com holds second with 6.14M visits and a mobile-leaning mix (20.25% desktop / 79.75% mobile), while activehosted.com ranks third with 5.02M visits.

Across the leaders, sofhcellars.com is the most mobile-first (99.7% of visits), whereas sgproof.com is the most desktop-reliant (96.25%). Momentum favors sofhcellars.com in the latest month (58,637.37%), while margauxny.com shows the steepest pullback. On a yearly view, diageoplatform.com posts the strongest expansion (2,777.92%), contrasted with activehosted.com (-57.77%).

Acquisition patterns also differ: totalwine.com is driven primarily by search, totalwine.com by direct, and totalwine.com by referral; overall, 65 of the top 100 sites are direct-led, 27 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.