Top Apparel & Fashion Websites in Nigeria

Key Insights on Top Apparel & Fashion Websites in Nigeria on December 2025

As of December 2025, threads.com leads Apparel & Fashion in Nigeria with 408.45K monthly visits. Its audience skews mobile-first (30.54% desktop / 30.54% mobile), and traffic is down month over month -17.01% and up year over year 122,733.81%. shein.com holds second with 131.72K visits and a mobile-leaning mix (14.15% desktop / 85.85% mobile), while macys.com ranks third with 125.24K visits.

Across the leaders, matchfashion.no is the most mobile-first (100% of visits), whereas nihaojewelry.com is the most desktop-reliant (100%). Momentum favors blickers.com in the latest month (33,666.67%), while gymshark.com shows the steepest pullback. On a yearly view, georgiahardinge.co.uk posts the strongest expansion (1,264,066.6%), contrasted with getnamenecklace.com (-85.89%).

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 82 of the top 100 sites are direct-led, 17 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.