Top Mass Media Websites in South Africa

Key Insights on Top Mass Media Websites in South Africa on December 2025

As of December 2025, google.com leads Mass Media in South Africa with 431.87M monthly visits. Its audience skews mobile-first (26.8% desktop / 26.8% mobile), and traffic is down month over month -11.5% and down year over year -3.74%. youtube.com holds second with 173.37M visits and a mobile-leaning mix (38.65% desktop / 61.35% mobile), while facebook.com ranks third with 66.09M visits.

Across the leaders, mundodeportivo.com is the most mobile-first (99.94% of visits), whereas msn.com is the most desktop-reliant (90.51%). Momentum favors lenovo.com in the latest month (275.56%), while turkish123.com shows the steepest pullback. On a yearly view, kickoff.com posts the strongest expansion (4,578.85%), contrasted with twitter.com (-75.62%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 93 of the top 100 sites are direct-led, 6 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.