Top Sporting Goods Websites in South Africa

Key Insights on Top Sporting Goods Websites in South Africa on December 2025

As of December 2025, nike.com leads Sporting Goods in South Africa with 1.67M monthly visits. Its audience skews mobile-first (12.68% desktop / 12.68% mobile), and traffic is up month over month 36.57% and down year over year -7.73%. adidas.co.za holds second with 1.08M visits and a mobile-leaning mix (18.59% desktop / 81.41% mobile), while sportsmanswarehouse.co.za ranks third with 686.31K visits.

Across the leaders, ericflag.com is the most mobile-first (100% of visits), whereas gunsite.co.za is the most desktop-reliant (81.41%). Momentum favors padelnuestro.com in the latest month (184,254.67%), while planethockey.co.za shows the steepest pullback. On a yearly view, arenaswim.com posts the strongest expansion (3,876,100%), contrasted with gymstore.co.za (-72.35%).

Acquisition patterns also differ: nike.com is driven primarily by search, nike.com by direct, and nike.com by referral; overall, 74 of the top 100 sites are direct-led, 24 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.