Top Apparel & Fashion Websites in South Africa

Key Insights on Top Apparel & Fashion Websites in South Africa on December 2025

As of December 2025, shein.com leads Apparel & Fashion in South Africa with 4.57M monthly visits. Its audience skews mobile-first (12.41% desktop / 12.41% mobile), and traffic is down month over month -18.43% and up year over year 50.62%. superbalist.com holds second with 2.74M visits and a mobile-leaning mix (21.11% desktop / 78.89% mobile), while truworths.co.za ranks third with 2.49M visits.

Across the leaders, houseofmaguie.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (99.39%). Momentum favors curvykate.com in the latest month (46,062.67%), while kingsleyheath.co.za shows the steepest pullback. On a yearly view, plain-t-shirts.co.uk posts the strongest expansion (34,310.8%), contrasted with lightinthebox.com (-63.85%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.