Top Publishing Websites in Zambia

Key Insights on Top Publishing Websites in Zambia on December 2025

As of December 2025, google.com leads Publishing in Zambia with 5.33M monthly visits. Its audience skews desktop-first (96.52% desktop / 96.52% mobile), and traffic is down month over month -7.57% and up year over year 39.19%. netflix.com holds second with 359.82K visits and a desktop-leaning mix (99.61% desktop / 0.39% mobile), while apple.com ranks third with 36.14K visits.

Across the leaders, gazzetta.gr is the most mobile-first (98.4% of visits), whereas hp.com is the most desktop-reliant (100%). Momentum favors relrules.com in the latest month (477.53%), while thesun.co.uk shows the steepest pullback. On a yearly view, koutipandoras.gr posts the strongest expansion (5,005.17%), contrasted with webmd.com (-48.3%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 38 of the top 100 sites are direct-led, 51 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.