Top Publishing Websites in New Zealand

Key Insights on Top Publishing Websites in New Zealand on December 2025

As of December 2025, google.com leads Publishing in New Zealand with 397.46M monthly visits. Its audience skews mobile-first (23.25% desktop / 23.25% mobile), and traffic is down month over month -8.33% and up year over year 7.51%. nzherald.co.nz holds second with 20.95M visits and a mobile-leaning mix (22.38% desktop / 77.62% mobile), while theguardian.com ranks third with 7.29M visits.

Across the leaders, readli.net is the most mobile-first (99.99% of visits), whereas hubspot.com is the most desktop-reliant (92.41%). Momentum favors tokybook.com in the latest month (6,103.52%), while allfreenovel.com shows the steepest pullback. On a yearly view, thescottishsun.co.uk posts the strongest expansion (2,455.44%), contrasted with space.com (-70.85%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 89 of the top 100 sites are direct-led, 11 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.