Top Banking Websites in Puerto Rico

Key Insights on Top Banking Websites in Puerto Rico on December 2025

As of December 2025, popular.com leads Banking in Puerto Rico with 635.88K monthly visits. Its audience skews desktop-first (88.73% desktop / 88.73% mobile), and traffic is down month over month -1.13% and up year over year 46.55%. 1firstbank.com holds second with 179.14K visits and a desktop-leaning mix (89.72% desktop / 10.28% mobile), while chase.com ranks third with 179.09K visits.

Across the leaders, americanfirstfinance.com is the most mobile-first (100% of visits), whereas ebanking-services.com is the most desktop-reliant (100%). Momentum favors vegacoop.com in the latest month (2,357.42%), while tdbank.com shows the steepest pullback. On a yearly view, aba.com posts the strongest expansion (2,031.22%), contrasted with creditsesame.com (-62.69%).

Acquisition patterns also differ: popular.com is driven primarily by search, popular.com by direct, and popular.com by referral; overall, 79 of the top 100 sites are direct-led, 11 are search-led, and 9 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.