Top Banking Websites in Uruguay

Key Insights on Top Banking Websites in Uruguay on December 2025

As of December 2025, brou.com.uy leads Banking in Uruguay with 1.92M monthly visits. Its audience skews desktop-first (83.05% desktop / 83.05% mobile), and traffic is up month over month 30% and down year over year -24.42%. itau.com.uy holds second with 794.78K visits and a desktop-leaning mix (84.58% desktop / 15.42% mobile), while itaulink.com.uy ranks third with 713.71K visits.

Across the leaders, kutxabank.es is the most mobile-first (100% of visits), whereas itaulinkempresa.com.uy is the most desktop-reliant (100%). Momentum favors pago24.com.ar in the latest month (611.24%), while prexcard.com.ar shows the steepest pullback. On a yearly view, cetelem.es posts the strongest expansion (1,261.73%), contrasted with bna.com.ar (-90.32%).

Acquisition patterns also differ: brou.com.uy is driven primarily by search, brou.com.uy by direct, and brou.com.uy by referral; overall, 79 of the top 100 sites are direct-led, 12 are search-led, and 9 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.