Top Online Services Websites in Serbia

Key Insights on Top Online Services Websites in Serbia on December 2025

As of December 2025, google.com leads Online Services in Serbia with 305.41M monthly visits. Its audience skews mobile-first (18.51% desktop / 18.51% mobile), and traffic is down month over month -0.28% and up year over year 2.8%. youtube.com holds second with 210.04M visits and a mobile-leaning mix (20.94% desktop / 79.06% mobile), while facebook.com ranks third with 29.47M visits.

Across the leaders, multipluscard.hr is the most mobile-first (100% of visits), whereas whitebit.com is the most desktop-reliant (95.17%). Momentum favors adact.me in the latest month (992,320.8%), while accuweather.com shows the steepest pullback. On a yearly view, bet365.rs posts the strongest expansion (195,659.72%), contrasted with kokica.me (-61.56%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 83 of the top 100 sites are direct-led, 11 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.