Top Travel & Tourism Websites in Serbia

Key Insights on Top Travel & Tourism Websites in Serbia on December 2025

As of December 2025, booking.com leads Travel & Tourism in Serbia with 2.15M monthly visits. Its audience skews mobile-first (22.73% desktop / 22.73% mobile), and traffic is down month over month -7.92% and up year over year 1.67%. srbvoz.rs holds second with 556.62K visits and a mobile-leaning mix (8.53% desktop / 91.47% mobile), while wizzair.com ranks third with 382.58K visits.

Across the leaders, yourtravelmates.com is the most mobile-first (100% of visits), whereas skiplagged.com is the most desktop-reliant (100%). Momentum favors eurail.com in the latest month (21,913.54%), while topsmestaj.com shows the steepest pullback. On a yearly view, kkday.com posts the strongest expansion (40,783.82%), contrasted with goturkiye.com (-61.52%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 73 of the top 100 sites are direct-led, 22 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.