Top Retail Websites in Bulgaria

Key Insights on Top Retail Websites in Bulgaria on December 2025

As of December 2025, olx.bg leads Retail in Bulgaria with 8.78M monthly visits. Its audience skews mobile-first (27.64% desktop / 27.64% mobile), and traffic is down month over month -1.28% and down year over year -18.2%. emag.bg holds second with 8.21M visits and a mobile-leaning mix (24.04% desktop / 75.96% mobile), while ozone.bg ranks third with 5.72M visits.

Across the leaders, publitas.com is the most mobile-first (99.21% of visits), whereas etsy.com is the most desktop-reliant (55.21%). Momentum favors dm-drogeriemarkt.bg in the latest month (185.83%), while shopsector.com shows the steepest pullback. On a yearly view, trendyol.com posts the strongest expansion (3,133.41%), contrasted with ezine.bg (-59.06%).

Acquisition patterns also differ: olx.bg is driven primarily by search, olx.bg by direct, and olx.bg by referral; overall, 80 of the top 100 sites are direct-led, 19 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.