Top Apparel & Fashion Websites in Bulgaria

Key Insights on Top Apparel & Fashion Websites in Bulgaria on December 2025

As of December 2025, aboutyou.bg leads Apparel & Fashion in Bulgaria with 936.36K monthly visits. Its audience skews mobile-first (24.42% desktop / 24.42% mobile), and traffic is up month over month 3.22% and down year over year -4.56%. shein.com holds second with 914.48K visits and a mobile-leaning mix (10.69% desktop / 89.31% mobile), while remixshop.com ranks third with 777.99K visits.

Across the leaders, steenogstromoslo.no is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (99.99%). Momentum favors ridestore.com in the latest month (16,982.58%), while gate.shop shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (31,026.37%), contrasted with factcool.com (-76.74%).

Acquisition patterns also differ: aboutyou.bg is driven primarily by search, aboutyou.bg by direct, and aboutyou.bg by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.