Top Insurance Websites in Bulgaria

Key Insights on Top Insurance Websites in Bulgaria on December 2025

As of December 2025, ubb.bg leads Insurance in Bulgaria with 1.04M monthly visits. Its audience skews mobile-first (23.27% desktop / 23.27% mobile), and traffic is up month over month 19.16% and down year over year -16.81%. allianz.bg holds second with 230.77K visits and a mobile-leaning mix (40.11% desktop / 59.89% mobile), while nhif.bg ranks third with 197.14K visits.

Across the leaders, petplan.co.uk is the most mobile-first (100% of visits), whereas sofia24.bg is the most desktop-reliant (100%). Momentum favors mib.org.uk in the latest month (313,600%), while assistcard.com shows the steepest pullback. On a yearly view, viamedis.fr posts the strongest expansion (16,654.79%), contrasted with askmid.com (-82.81%).

Acquisition patterns also differ: ubb.bg is driven primarily by search, ubb.bg by direct, and ubb.bg by referral; overall, 65 of the top 100 sites are direct-led, 29 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.