Top Public Safety Websites in New Zealand

Key Insights on Top Public Safety Websites in New Zealand on December 2025

As of December 2025, fireandemergency.nz leads Public Safety in New Zealand with 395.88K monthly visits. Its audience skews mobile-first (15.52% desktop / 15.52% mobile), and traffic is up month over month 75.91% and up year over year 68.2%. corrections.govt.nz holds second with 173.71K visits and a mobile-leaning mix (40.08% desktop / 59.92% mobile), while checkitsalright.nz ranks third with 74.35K visits.

Across the leaders, alertmedia.com is the most mobile-first (100% of visits), whereas surflifesaving.org.nz is the most desktop-reliant (100%). Momentum favors bondisurfclub.com in the latest month (9,564.1%), while fema.gov shows the steepest pullback. On a yearly view, britsafe.org posts the strongest expansion (317,300%), contrasted with gmesupply.com (-95.21%).

Acquisition patterns also differ: fireandemergency.nz is driven primarily by search, fireandemergency.nz by direct, and fireandemergency.nz by referral; overall, 23 of the top 97 sites are direct-led, 60 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.