Top Retail Websites in New Zealand

Key Insights on Top Retail Websites in New Zealand on December 2025

As of December 2025, thewarehouse.co.nz leads Retail in New Zealand with 5.54M monthly visits. Its audience skews mobile-first (27.52% desktop / 27.52% mobile), and traffic is up month over month 16.46% and up year over year 16.41%. kmart.co.nz holds second with 5.36M visits and a mobile-leaning mix (24.73% desktop / 75.27% mobile), while pbtech.co.nz ranks third with 5.09M visits.

Across the leaders, reelschematic.com is the most mobile-first (100% of visits), whereas designerwardrobe.co.nz is the most desktop-reliant (57.92%). Momentum favors bluey.tv in the latest month (13,085.96%), while theiconic.co.nz shows the steepest pullback. On a yearly view, budgetcomputer.co.nz posts the strongest expansion (24,431.26%), contrasted with countdown.co.nz (-62.17%).

Acquisition patterns also differ: thewarehouse.co.nz is driven primarily by search, thewarehouse.co.nz by direct, and thewarehouse.co.nz by referral; overall, 95 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.