Top Travel & Tourism Websites in Uruguay

Key Insights on Top Travel & Tourism Websites in Uruguay on December 2025

As of December 2025, booking.com leads Travel & Tourism in Uruguay with 277.28K monthly visits. Its audience skews desktop-first (69.67% desktop / 69.67% mobile), and traffic is up month over month 11.52% and down year over year -26.86%. airbnb.com holds second with 165.95K visits and a desktop-leaning mix (75.88% desktop / 24.12% mobile), while urubus.com.uy ranks third with 102.44K visits.

Across the leaders, buenosairesbus.com is the most mobile-first (100% of visits), whereas hotelbeds.com is the most desktop-reliant (100%). Momentum favors viacaoouroeprata.com.br in the latest month (4,299.06%), while mevuelo.com.uy shows the steepest pullback. On a yearly view, travelandleisureco.com posts the strongest expansion (1,798.92%), contrasted with preferente.com (-78.86%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 75 of the top 100 sites are direct-led, 17 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.