Top Crafts Websites in the United States

Key Insights on Top Crafts Websites in the United States on December 2025

As of December 2025, michaels.com leads Crafts in the United States with 44.75M monthly visits. Its audience skews mobile-first (17.77% desktop / 17.77% mobile), and traffic is up month over month 3.02% and up year over year 25.99%. hobbylobby.com holds second with 28.45M visits and a mobile-leaning mix (12.33% desktop / 87.67% mobile), while jetpens.com ranks third with 2.73M visits.

Across the leaders, runningwithsisters.com is the most mobile-first (99.76% of visits), whereas simonsaysstamp.com is the most desktop-reliant (67.44%). Momentum favors runningwithsisters.com in the latest month (2,970.85%), while artnews.com shows the steepest pullback. On a yearly view, freejupiter.com posts the strongest expansion (15,926.23%), contrasted with favecrafts.com (-61.85%).

Acquisition patterns also differ: michaels.com is driven primarily by search, michaels.com by direct, and michaels.com by referral; overall, 80 of the top 100 sites are direct-led, 18 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.