Top Beauty & Cosmetics Websites in the United States

Key Insights on Top Beauty & Cosmetics Websites in the United States on December 2025

As of December 2025, ulta.com leads Beauty & Cosmetics in the United States with 53.03M monthly visits. Its audience skews mobile-first (19.7% desktop / 19.7% mobile), and traffic is up month over month 9.66% and up year over year 49.76%. sephora.com holds second with 45.29M visits and a mobile-leaning mix (27.15% desktop / 72.85% mobile), while qvc.com ranks third with 22.3M visits.

Across the leaders, beautyforever.com is the most mobile-first (98.23% of visits), whereas oliveyoung.com is the most desktop-reliant (45.05%). Momentum favors bioderma.us in the latest month (358.11%), while giorgioarmanibeauty-usa.com shows the steepest pullback. On a yearly view, dndgel.com posts the strongest expansion (646.18%), contrasted with lumedeodorant.com (-73.47%).

Acquisition patterns also differ: ulta.com is driven primarily by search, ulta.com by direct, and ulta.com by referral; overall, 96 of the top 100 sites are direct-led, 2 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.