Top Travel & Tourism Websites in the United States

Key Insights on Top Travel & Tourism Websites in the United States on December 2025

As of December 2025, americanexpress.com leads Travel & Tourism in the United States with 57.03M monthly visits. Its audience skews desktop-first (61.49% desktop / 61.49% mobile), and traffic is up month over month 7.69% and down year over year -2.8%. booking.com holds second with 54.1M visits and a mobile-leaning mix (37.63% desktop / 62.37% mobile), while expedia.com ranks third with 53.63M visits.

Across the leaders, travelandtourworld.com is the most mobile-first (97.88% of visits), whereas costcotravel.com is the most desktop-reliant (63.46%). Momentum favors thetravel.com in the latest month (149.13%), while travelzoo.com shows the steepest pullback. On a yearly view, travelandtourworld.com posts the strongest expansion (1,218.06%), contrasted with atlasobscura.com (-48.8%).

Acquisition patterns also differ: americanexpress.com is driven primarily by search, americanexpress.com by direct, and americanexpress.com by referral; overall, 85 of the top 100 sites are direct-led, 8 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.