Top Apparel & Fashion Websites in the United States

Key Insights on Top Apparel & Fashion Websites in the United States on December 2025

As of December 2025, macys.com leads Apparel & Fashion in the United States with 102.16M monthly visits. Its audience skews mobile-first (33.2% desktop / 33.2% mobile), and traffic is up month over month 1% and up year over year 3.75%. shein.com holds second with 71.28M visits and a mobile-leaning mix (20.82% desktop / 79.18% mobile), while gap.com ranks third with 54.24M visits.

Across the leaders, shapermint.com is the most mobile-first (94.38% of visits), whereas karmanow.com is the most desktop-reliant (84.52%). Momentum favors swarovski.com in the latest month (94.75%), while aloyoga.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (65,394.95%), contrasted with mercari.com (-15.31%).

Acquisition patterns also differ: macys.com is driven primarily by search, macys.com by direct, and macys.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.