Top Insurance Websites in Estonia

Key Insights on Top Insurance Websites in Estonia on December 2025

As of December 2025, swedbank.ee leads Insurance in Estonia with 1.79M monthly visits. Its audience skews desktop-first (76.22% desktop / 76.22% mobile), and traffic is down month over month -4.79% and down year over year -16.63%. lkf.ee holds second with 62.42K visits and a desktop-leaning mix (77.44% desktop / 22.56% mobile), while if.ee ranks third with 39.67K visits.

Across the leaders, legalandgeneral.com is the most mobile-first (100% of visits), whereas salva.ee is the most desktop-reliant (100%). Momentum favors zettains.ru in the latest month (622.12%), while kindlustame.ee shows the steepest pullback. On a yearly view, compensa.lt posts the strongest expansion (5,571.63%), contrasted with inges.ee (-84.53%).

Acquisition patterns also differ: swedbank.ee is driven primarily by search, swedbank.ee by direct, and swedbank.ee by referral; overall, 50 of the top 100 sites are direct-led, 33 are search-led, and 15 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.