Top Insurance Websites in Australia

Key Insights on Top Insurance Websites in Australia on December 2025

As of December 2025, bupa.com.au leads Insurance in Australia with 2.3M monthly visits. Its audience skews mobile-first (26.76% desktop / 26.76% mobile), and traffic is up month over month 14.25% and up year over year 13.22%. racv.com.au holds second with 1.74M visits and a mobile-leaning mix (27.06% desktop / 72.94% mobile), while aami.com.au ranks third with 1.4M visits.

Across the leaders, koganlifeinsurance.com.au is the most mobile-first (99.83% of visits), whereas insightbroking.com.au is the most desktop-reliant (100%). Momentum favors koganlifeinsurance.com.au in the latest month (24,336.06%), while realinsurance.com.au shows the steepest pullback. On a yearly view, utmostworldwide.com posts the strongest expansion (3,639.3%), contrasted with insuranceline.com.au (-68.03%).

Acquisition patterns also differ: bupa.com.au is driven primarily by search, bupa.com.au by direct, and bupa.com.au by referral; overall, 96 of the top 100 sites are direct-led, 2 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.