Top Insurance Websites in Canada

Key Insights on Top Insurance Websites in Canada on December 2025

As of December 2025, canadalife.com leads Insurance in Canada with 2.55M monthly visits. Its audience skews mobile-first (47.49% desktop / 47.49% mobile), and traffic is down month over month -1.69% and down year over year -7.28%. sunlife.com holds second with 1.9M visits and a desktop-leaning mix (58.58% desktop / 41.42% mobile), while carfax.ca ranks third with 1.85M visits.

Across the leaders, snowbirds.org is the most mobile-first (93.58% of visits), whereas filogix.com is the most desktop-reliant (100%). Momentum favors snowbirds.org in the latest month (725.67%), while hoopp.com shows the steepest pullback. On a yearly view, lococos.ca posts the strongest expansion (209.07%), contrasted with desjardinsassurancevie.com (-50.62%).

Acquisition patterns also differ: canadalife.com is driven primarily by search, canadalife.com by direct, and canadalife.com by referral; overall, 90 of the top 100 sites are direct-led, 3 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.