Top Insurance Websites in Denmark

Key Insights on Top Insurance Websites in Denmark on December 2025

As of December 2025, fdm.dk leads Insurance in Denmark with 1.26M monthly visits. Its audience skews mobile-first (18.61% desktop / 18.61% mobile), and traffic is up month over month 19.15% and up year over year 2.18%. ok.dk holds second with 836.4K visits and a mobile-leaning mix (15.24% desktop / 84.76% mobile), while nykredit.dk ranks third with 708.49K visits.

Across the leaders, garfors.dk is the most mobile-first (100% of visits), whereas appension.dk is the most desktop-reliant (100%). Momentum favors fwd.com.hk in the latest month (44,861.11%), while danskboligforsikring.dk shows the steepest pullback. On a yearly view, zorgkiezer.nl posts the strongest expansion (4,923.13%), contrasted with themoneydaily.com (-62.29%).

Acquisition patterns also differ: fdm.dk is driven primarily by search, fdm.dk by direct, and fdm.dk by referral; overall, 75 of the top 100 sites are direct-led, 18 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.