Top Insurance Websites in Portugal

Key Insights on Top Insurance Websites in Portugal on December 2025

As of December 2025, bancobpi.pt leads Insurance in Portugal with 838.76K monthly visits. Its audience skews desktop-first (83.09% desktop / 83.09% mobile), and traffic is down month over month -14.55% and down year over year -0.73%. proteste.pt holds second with 772.13K visits and a mobile-leaning mix (41.45% desktop / 58.55% mobile), while bancomontepio.pt ranks third with 750.01K visits.

Across the leaders, annuityexpertadvice.com is the most mobile-first (100% of visits), whereas libax.com is the most desktop-reliant (100%). Momentum favors dbg.pt in the latest month (8,891.84%), while domesticandgeneral.com shows the steepest pullback. On a yearly view, how2spain.com posts the strongest expansion (15,396.3%), contrasted with conselhosdoconsultor.com (-51.8%).

Acquisition patterns also differ: bancobpi.pt is driven primarily by search, bancobpi.pt by direct, and bancobpi.pt by referral; overall, 83 of the top 100 sites are direct-led, 14 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.