Top Insurance Websites in Turkey

Key Insights on Top Insurance Websites in Turkey on December 2025

As of December 2025, ziraatbank.com.tr leads Insurance in Turkey with 10.14M monthly visits. Its audience skews mobile-first (31.83% desktop / 31.83% mobile), and traffic is down month over month -0.27% and down year over year -6.46%. hangikredi.com holds second with 6.98M visits and a mobile-leaning mix (15.75% desktop / 84.25% mobile), while halkbank.com.tr ranks third with 4.27M visits.

Across the leaders, big-direkt.de is the most mobile-first (100% of visits), whereas biletbank.com is the most desktop-reliant (100%). Momentum favors domesticandgeneral.com in the latest month (293,083.34%), while zurichsigorta.com.tr shows the steepest pullback. On a yearly view, mutual.app posts the strongest expansion (510,120%), contrasted with tazminathukuku.com (-57.07%).

Acquisition patterns also differ: ziraatbank.com.tr is driven primarily by search, ziraatbank.com.tr by direct, and ziraatbank.com.tr by referral; overall, 78 of the top 100 sites are direct-led, 19 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.