Top Museums Websites in Australia

Key Insights on Top Museums Websites in Australia on December 2025

As of December 2025, ngv.vic.gov.au leads Museums in Australia with 449.62K monthly visits. Its audience skews mobile-first (20.77% desktop / 20.77% mobile), and traffic is up month over month 76.86% and up year over year 58.15%. zoo.org.au holds second with 362.17K visits and a mobile-leaning mix (17.1% desktop / 82.9% mobile), while visitsealife.com ranks third with 357.25K visits.

Across the leaders, thehistoryblog.com is the most mobile-first (99.24% of visits), whereas history.com is the most desktop-reliant (100%). Momentum favors grandpalais.fr in the latest month (12,974.48%), while monartosafari.com.au shows the steepest pullback. On a yearly view, officialnasagear.com posts the strongest expansion (2,555.01%), contrasted with warthunder.com (-56.44%).

Acquisition patterns also differ: ngv.vic.gov.au is driven primarily by search, ngv.vic.gov.au by direct, and ngv.vic.gov.au by referral; overall, 63 of the top 100 sites are direct-led, 34 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.