Top Beauty & Cosmetics Websites in Australia

Key Insights on Top Beauty & Cosmetics Websites in Australia on December 2025

As of December 2025, priceline.com.au leads Beauty & Cosmetics in Australia with 5.05M monthly visits. Its audience skews mobile-first (17.36% desktop / 17.36% mobile), and traffic is up month over month 3.63% and up year over year 108.77%. fragrantica.com holds second with 2.08M visits and a mobile-leaning mix (24.47% desktop / 75.53% mobile), while sephora.com.au ranks third with 2.06M visits.

Across the leaders, m1-beauty.com.au is the most mobile-first (99.63% of visits), whereas cityperfume.com.au is the most desktop-reliant (41.06%). Momentum favors greenorganics.com.au in the latest month (11,525.79%), while hudabeauty.com shows the steepest pullback. On a yearly view, neuebeauteco.com posts the strongest expansion (47,249.86%), contrasted with natio.com.au (-19.21%).

Acquisition patterns also differ: priceline.com.au is driven primarily by search, priceline.com.au by direct, and priceline.com.au by referral; overall, 88 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.